The Ultimate Holiday Guide for Day Planner Designers

US Holidays: Expert Advice on Listing Holidays the Right Way in Your Day Planner. >>> Save yourself from the fear (or embarrassment) of selling a day planner that has mistakes in it. Get the Ultimate Holiday Guide ebook by Copper Bottom Design Co.

The updated Ultimate Holiday Guide is here! It has the same great content as before, but a whole new look . . . plus a special bonus of 15% off our proofreading services with every purchase! If you are a day planner designer, you need this guide.

The Ultimate Holiday Guide for Day Planner Designers

When creating a day planner, the design is most often our main focus—and we are totally on board with that. A beautiful, clean, and simple design will sell well in any niche market, but just as much thought should be put into the content. Day planners are the lifeline by which we plan our days, weeks, months, and years. Of course we want the design to be pretty, but more importantly the content needs to be correct. Beauty is subjective but facts are facts. And factual information, like dates and holidays, are crucial to the function of your planner.

The dates are easy to figure out, it’s the holidays that trip most people up. Through the years we have seen countless mistakes in how our clients list holidays, observances, seasons, and clock changes. There are some errors we see time and time again in practically every single planner we proof. This 17 page e-book will take you through those common errors, saving you the cost of paying for extra hours of proofreading time!

As a supplement to the holiday guide, we’ve created holiday lists for each year through 2020. We know day planner designers are often working with dates far into the future. These lists have been researched and proofread from the most reliable sources out there, saving you hours of googling.

Save yourself from the fear (and embarrassment) of selling a planner with mistakes in it. Get our Ultimate Holiday Guide or Ultimate Holiday Lists today! 

US Holidays: Expert Advice on Listing Holidays the Right Way in Your Day Planner. >>> Save yourself from the fear (or embarrassment) of selling a day planner that has mistakes in it. Get the Ultimate Holiday Guide ebook by Copper Bottom Design Co.

We went to the ends of the earth to research over 80 major US holidays and international observances celebrated around the globe—saving you hours of googling. Simply copy these dates into your own planner and launch with confidence.

We went to the ends of the earth to research over 80 major US holidays and international observances celebrated around the globe—saving you hours of googling. Simply copy these dates into your own planner and launch with confidence.

We went to the ends of the earth to research over 80 major US holidays and international observances celebrated around the globe—saving you hours of googling. Simply copy these dates into your own planner and launch with confidence.

Overseas Manufacturing: An Informative Overview on the Proof to Product Podcast

Overseas Manufacturing: An Informative Overview with Heather Harris on the Proof to Product Podcast

There are strategic reasons for choosing overseas manufacturing. Is your business ready?

Listen to my candid interview with Katie Hunt, founder of Tradeshow Bootcamp and host of the Proof to Product podcast, to find out. I’ll give you the benchmarks to determine if manufacturing overseas is right for you—and explain how the whole process works.

LISTEN NOW

PS: I also discuss the common errors people make when creating day planners and give away some secret tips only found in my Ultimate Holiday Guide ebook. Go check it out.

Printing and Manufacturing in China – Six Things You Need to Know

Printing and Manufacturing in China - 6 Things You Should Know Before Taking the Plunge

 

As your product-based business grows and you expand into the wholesale market, moving your printing and manufacturing to China can be a wise decision. It’s no secret that unit costs are lower outside of the US. It’s the #1 reason why businesses decide to manufacture overseas . . . and is probably the reason why you’re reading this post.

But before you dive in, here are 6 things you need to keep in mind:

 

Get samples

Would you hire a caterer for your wedding without tasting their food? Neither would I. It’s one of the most important (and expensive) days of your life, and your reputation is on the line. The same logic can be applied to your business. You are making a huge investment in your product line, and the outcome must be nothing less than perfect. So sample the goods before taking the plunge.

Too often I get a frantic email from someone who is midway through the process of manufacturing in China for the first time. It’s usually because they need advice on shipping (don’t worry, that’s coming up later in this post). We talk through the process and then they drop the bomb . . . “I cannot wait to see my products in real life! I hope the quality is good.”

This statement always makes me so nervous! I ask if they received samples from this manufacturer before placing their order. They always say yes, because they are savvy entrepreneurs, but that they were not samples of their exact product.

Manufacturers will happily send you multiple samples of products they have already produced to prove their level of quality and clientele (more on this in a bit). But you have no way of knowing how your specific product will look. Your product is unique and you need to see exactly what it is going to look like—before placing your full order. So, go ahead and accept those samples first. If they look good to you, ask for a custom “dummy” sample to your exact product specifications.

A dummy sample is a blank white sample (white paper with no printing) made from your specific paper and materials specs. Order a dummy so you can make sure the quality of construction is up to your standards. Dummies are also a great way to see the dimensions of your product in real life. Is that extra thick, luxury paper you wanted really worth the extra cost? Or does it make your planner weigh a ton? Better you find out now than have to explain to your customers why your perfect on-the-go planner is like carrying around a college textbook in your purse. (Do they even have textbooks in college anymore?)

Note: You will most likely have to pay for samples. Don’t be shocked when you’re asked to pay a few hundred dollars for a sample planner, or even more for a custom desk accessory that involves creating a one-of-a-kind mold. It’s worth every penny and I highly recommend it. Spare yourself a costly mistake.

And to circle back on how manufacturers will happily send you samples of other people’s products . . . do you want your products being sent around to competitors? Especially if they haven’t launched yet? It happens. Be upfront and clear with your manufacturer about this. If you do not want them to send your products out as samples, or use images of your products in advertising, let them know.

 

Plan ahead

Based on geography alone, we know that manufacturing overseas is going to take longer. Shipping from China to the US via ocean freight takes about 4–6 weeks, and then your goods need a few days to clear customs. Plus the fact that there is an 8–12 hour time difference between the US and China (depending on your time zone), it can often take a whole day before you receive a reply to your email—don’t expect real-time conversations here.

Fun fact: China does not observe daylight saving time, so the time difference between countries fluctuates by one hour depending on the time of year.

Remember to build in time for sampling too (as discussed above). Most often it takes 2–3 rounds of sampling to get your product perfect, so I build in an extra 2 months for that.

To give you an idea of how far ahead you should plan, here is a basic production timeline for a day planner:

Quoting and sampling stage: 8 weeks
PO to proof approval: 2 weeks
Printing and production time: 8 weeks
Packing and preparing to ship: 1 week
Shipping via ocean and clearing customs: 6 weeks
Ground shipping from port to your final destination: 1 week or less

TOTAL TIME: 26 weeks (or about 6 months)

It all adds up. Plan ahead and pad your schedules with extra time so you are not left stressing and scrambling before your target release date.

For specific target dates and timelines, check out this post.

 

Minimum order quantities (MOQs) are high

While unit costs are lower, MOQs are higher. Depending on what you are making and which manufacturer you choose, MOQs can range from 500–5,000.

Don’t get caught in the price-break game. Ordering a higher quantity will lower your unit cost— but do you have the space to store 10,000 planners or coffee mugs in your studio apartment?

Curious about the MOQs and pricing from the factories I work with? Check out my Overseas Production Facebook group.

 

Expect to pay cash

For small transactions, like ordering samples, you can usually use PayPal—and it’s typical for factories to add a transaction fee to cover their PayPal costs. But for purchases over $500 (give or take), most factories request that you pay cash via wire transfer from your bank. Half will be due when you submit your purchase order and the other half will be due when the goods ship.

Keep this in mind when gathering quotes. Manufacturing 5,000 planners for $6 each may seem like a bargain, and it is. But can you afford to pay $30,000 cash for them?

 

Shipping: Find a freight forwarder and customs broker

Note: There is a LOT involved with shipping and importing goods from China—more than I can cover in one post. This is a general overview and perhaps the first of several posts covering this topic.

Hiring an international freight forwarder is a good idea for both air and ocean shipments. They are experts at handling shipping and importing logistics. They do not move your goods themselves, but act as a project manager linking the manufacturer, cargo carrier, customs, and you. This is a professional that you want on your side.

Tip: Find a freight forwarder that is also a customs broker. Not all companies handle both specialties. Finding one company to handle both aspects of shipping is a bonus.

The business of importing goods is a complicated one. There is a lot of paperwork involved, not to mention those pesky anti-dumping laws.

Anti-dumping is a term used when describing the tax that the US government puts on imports that they deem to be purchased at a price that is less than fair market value.

A freight forwarder or customs broker is your best weapon against anti-dumping penalties, and is your liaison throughout the entire shipping process. They are your eyes on the ground and follow your shipment through customs, troubleshooting any issues that arise.

I recommend starting a relationship with a freight forwarder as early as possible. Anti-dumping is a big deal, and even large companies fall victim to being uninformed. Penalties can be as high as 250% of the cost of your goods! There goes your profit margin.

Joking aside, this is a serious topic. A freight forwarder will be able to tell you if your products fall within the anti-dumping policies before you even start manufacturing.

 

Inspect your shipments upon arrival

Actually, this is great advice no matter where your orders come from.

Inspect the outside of the boxes before you open them and take photos of any damages. Look for evidence of damages during shipping (boxes that look like they were dropped, crushed, water damaged, etc.).

Then open all of the boxes and inspect each and every one of your products. If you ordered journals or day planners (or a high quantity of anything), this can take some time but is well worth it. Trust me. If you have a team, round them up and do this together. Or recruit a friend or family member to help you. As my mother-in-law always says, “Many hands make light work.”

Flip through every page of your planners and inspect every nook and cranny of your desk products for imperfections of all kinds: scratches, dents, bent coils on wire-o bound planners, missing pages, upside down pages, printing/color inconsistencies, missing barcode stickers, etc.

Set aside anything that is damaged and repack the ones in good condition. When you repack the boxes, write the quantity and description of the contents on the outside of each box. When you are done, add up all of the quantities to make sure you were shipped the same amount that you paid for.

Assess the damage. Count the number of damaged products you have. It is reasonable to have a small percentage of damaged goods (my factories average around 1%). Any number that seems unreasonably high to you, alert the proper vendor to the issue—the shipping company for any damage that appears to come from shipping or the factory for any issues that appear to be related to printing or manufacturing.

In my experience, vendors are very willing to offer a variety of solutions if they are notified within 14 days. You can expect to receive partial refunds, replacement goods, a credit applied to your next order, or other creative solutions. Also, don’t be afraid to ask for reimbursement of any costs incurred on your end when dealing with damages. In some cases I have seen factories reimburse for wages spent on paying staff to inspect and repackage your goods.

If you wait longer than 2 weeks to inspect your goods, a damage complaint can be considered suspect. Vendors will wonder why you waited so long to tell them and if the damage was actually caused in your own warehouse.

 

So there you have it, a very brief overview of the 6 things to keep in mind when manufacturing overseas.

Are you ready to take your business to the next level? If you are feeling overwhelmed, contact me to set up a coaching call. I’ll help walk you through the process.

The Wholesale Pricing Myth That is Preventing You from Getting Rich

One of the biggest challenges any growing stationery business can face is making the move to selling wholesale. It can take a toll financially and it’s a lot of hard work. I’ve seen many businesses give it up for one reason or another. In the end, you need to make the best decisions for you and your business, which is why I’m here to help you make an educated decision on whether or not going wholesale is the right choice for you.

Before diving into the wholesale market head first, you need to take a hard look at your costs and pricing to make sure everything is shipshape. Faulty pricing strategies will prevent you from making a profit, and eventually sink your business.

I blame this failure on a the flawed 50/50 pricing strategy that I call The Wholesale Pricing Myth.

The Wholesale Pricing Myth:

If you have a day planner that sells for $48 retail, the wholesale price for this planner would be $24 according to keystone pricing, which is pretty standard for the stationery industry. The Wholesale Pricing Myth is that your cost to make this planner should be $12.

For more information on keystone pricing, check out my post on Pricing Your Products for Wholesale.

A $24 sale price with a $12 cost doesn’t sound too bad, right? That’s a 50% initial markup. How is this not profitable, you ask? Well, you need to pay for the production of the planner you just sold, which is $12, plus pay for a reprint if you intend to continue doing business.

You see, if you plan on making more planners to sell next year, then you need that extra $12 to pay for the reprint (or another round of production on something new). So there goes your $12 “profit”. And then how do you pay yourself? You didn’t go into business to work for free. You want to be rich.

The 50/50 keystone pricing strategy doesn’t trickle down past the wholesale price and will never work if you plan to build a profitable business.

Now let me show you how to put some of that profit into your pocket.

The Rule of 3:

The scenario is the same . . . you have a day planner that sells for $48 retail and $24 wholesale. But this time the target cost to produce your planner is $8, not $12.

By getting the cost down to $8, you can now pay yourself for all of that hard work. You will still collect $24 for each planner you sell wholesale. Then, $8 will go towards the production of the planner you just sold, $8 will pay for a reprint so you can continue selling in the future, and $8 will go in your pocket.

rule-of-three

Get in this mindset . . . the income you bring in from selling wholesale needs to fit into three different banks. This is The Rule of 3. In order to run a profitable, sustainable business, you should be putting money into three banks: the production bank, the reprint bank, and the salary bank (your pocket!).

Makes sense right? Of course. The lower you can get your production costs, the better off you’ll be. Stop thinking about pricing as 50/50. Instead use The Rule of 3 to build a profitable business that can afford to grow with you.

Ready to dive deeper? Get members-only access to my free library of tips, templates, and treasures.



Pricing Your Products for Wholesale

In the stationery industry, wholesale pricing is typically half of the retail price. This is called keystone pricing, which is the standard pricing method used by retailers when marking merchandise for resale.

An example of keystoning:
A day planner that retails for $48 would be priced at $24 wholesale.

If you are just starting out and selling mostly to independent retailers, use this method.

As your business grows and big-box retailers become interested in your products, keystone pricing will no longer be your standard. Large chains like Target, Staples, and Home Goods will demand better profit margins and expect wholesale pricing much lower than keystone.

It can be challenging to meet their expectations, but it’s a good problem to have. Order quantities from big-box stores are typically pretty high, and the exposure is priceless.

If you find yourself in this scenario, congrats! I know how hard you’ve worked to get here. Now drop me a line because I can help you meet those order quantities and profit margins with my overseas production services.

One Month Email Coaching Package for Product Designers

You’ve made big plans for 2017, but do you have an action plan in place to accomplish your goals? Are you stuck on how to get started? My coaching services are 20% off through January to give you that extra push to set sail to your dreams this year.

Try my one month of email coaching for product designers.

I find that coaching via email is much more effective than phone sessions. Email gives each of us time to thoughtfully write out our ideas and answers.

This package includes unlimited email access for all of your questions, plus homework prompts each week to help you make educated and intentional decisions. Emails will be answered within 48 weekday hours.

A sample structure of your weekly coaching sessions could be:

Week 1: Defining your ideal customer.
This will help us determine your customer’s lifestyle—which is essential for your planner or desk product design.

Week 2 & 3: Your product design, construction, and production timeline.
There is a lot that goes into creating a planner or desk product, so this will take up the bulk of the month. I won’t design your entire product for you during the coaching sessions, but will make samples to help you solidify the basics.

Week 4: Selling wholesale vs. selling retail.
How you want to sell your product will help us determine your ideal price per unit and profit margin. This is key information to have so you can choose your manufacturer wisely and negotiate pricing.

If you need help in other ways, I can always customize a coaching package for you.

Are you ready to kickstart your goals? Coaching services are on sale through Tuesday, January 31.
Not ready to start? You can buy now and book later, but hurry because they won’t go on sale again until next year!

How to Create a Production Schedule for Your Business

January was made for fresh starts and big dreams. If you’re a planner like me, you’ve undoubtedly made lists of new additions to your product line and plans to exhibit at trade shows this year.

But have you planned out the steps it will take to get there, ensuring your dreams will come true?

Today I’m sharing the steps I take when creating custom production schedules for my clients.

I know not all of us are natural planners, so if your eyes have already started to glaze over, check out my coaching services—I’ll do the planning for you.

EL-Coaching

“Working with Heather to merge our wholesale and retail needs into one production schedule was such a smart decision for our company. Not only were we able to take Heather’s detailed guidelines and advice and run with them, we were able to tweak them easily as we put the process in place internally. I can’t recommend Heather’s expertise enough.”

EMILY LEY, CREATOR OF THE SIMPLIFIED PLANNER

As a devoted print girl, I’m a paper planner at heart. But in this day and age, I understand the  benefit to keeping an online calendar. I actually use both. In addition to my trusty myAgenda, I keep track of my tasks and deadlines in Asana. This is a wonderful {and free!} tool for keeping you on track. If you are new to Asana, check out this post from Lauren Hooker of Elle & Company. She does a fantastic job at explaining all of the ins and outs.

First, I add the most important dates and deadlines for the year.

The most important dates are the ones that your business revolves around. These could include:
>>> Launch dates for retail sales
>>> Release dates for wholesale sales
>>> Trade shows to attend
>>> Deadlines for sales reps
>>> Vacations (scheduling downtime is a must!)
(check out my post on Production Deadlines for Wholesalers)

Then I start to plot all of the tasks and mini deadlines necessary to hit those big goals.

Get as detailed as you want here. This is the nitty gritty of your business operations. The more info you input, the better your chances are for staying on track. Complete the tasks for each deadline one at a time. Tasks will include (but are not limited to):
>> When to request quotes and order samples from manufacturers
>>> Design deadlines
>>> FTP (files to printer) deadlines for your catalogs, mailers, and products
>>> Approval deadlines
>>> Mailing dates for your catalogs and show mailers
>>> Sales meeting dates for your Rep Groups (Your reps may require new product samples for their meetings—make sure you place orders in time to meet their requests.)
>>> Target shipping dates
>>> Photo shoots
>>> Web site updates

It’s a lot to think of and will take time to plan it all out, but trust me, you will be so happy you did. This production schedule will become the most valuable business tool you have.

Ready to dive deeper? Get members-only access to my free library of tips, templates, and treasures.



Production Deadlines for Wholesalers Who Exhibit at Trade Show or Work with Sales Reps

When selling wholesale, working in advance is essential. Here are some production deadlines for anyone planning to manufacture overseas.

Whether you’re chatting it up with customers at a trade show, or speaking with your sales reps, the question “What’s new?” usually comes up first. Everybody always wants to know what’s new? And if you don’t have anything new, throw on your life vest because your ship’s about to sink.

For this very reason, you probably have a running list of new product ideas. But do you know the appropriate times to release each product, or when you should start the production process to meet those deadlines?

When selling wholesale, working in advance is essential. Throw overseas production into the mix and your schedule gets pushed out even further. Just a few weeks ago, as we rang in the new year, I was sending 2018 planner files to the printer—and the project started back in August!

No, that’s not a typo. In the Fall of 2016, I really was working on 2018 planners.

So, in the spirit of planning and preparing for the new year (because I know you’re all doing it), I’ve decided to detail some key deadlines for overseas production in case you are planning to take the plunge this year.

Feel free to bookmark this post, or pin it to Pinterest for future reference!

 

production-deadlines-wholesale-trade-shows

 

PRODUCTION DEADLINES FOR ACADEMIC PLANNERS

January is the start of the selling season for academic planners. If you are working with sales reps, they will request to have samples in hand by the beginning of January, if not sooner. This doesn’t mean that the production of your entire order quantity needs to be done by then, but it should be close enough to have some final samples made.

If you have an academic planner in your line, or are planning to have one, the following trade shows happen at the ideal time to start selling this product.

AmericasMart® Atlanta
January 10–17, 2017
January 9–16, 2018

Las Vegas Market
January 22–26, 2017
January 28–February 1, 2018

NY NOW®
February 4–8, 2017
February 2018 dates TBD

In order to have samples in hand by January, files need to go to the printer in October.

Before then, planner construction details must be ironed out. This process can take a few months of sampling with the factory before it’s perfect.

If you are thinking of moving production overseas for your academic planner, contact me in June to get started.
Basically one year from your planner start date.

 

PRODUCTION DEADLINES FOR YEARLY PLANNERS

May is the start of the selling season for yearly planners. If you are working with sales reps, they will request to have samples in hand by the beginning of May, if not sooner. This doesn’t mean that the production of your entire order quantity needs to be done by then, but it should be close enough to have some final samples made.

If you have an academic planner in your line, or are planning to have one, the National Stationery Show (NSS) is the ideal show to launch this product.

National Stationery Show®
May 21–24, 2017
May 20–23, 2018

In order to have samples in hand by May, files need to go to the printer in January.

Before then, planner construction details must be ironed out. This process can take a few months of sampling with the factory before it’s perfect.

If you are thinking of moving production overseas for your yearly planner, contact me in August to get started.
This schedule is a little longer than the academic planner schedule to accommodate for the end-of-year holiday season in the US and factory closures for Chinese Lunar New Year.

 

PRODUCTION DEADLINES FOR DESK PRODUCTS, GIFTS, AND PLANNER ACCESSORIES

You can release desk products, gift items, and planner accessories anytime, but it’s good to spread new product releases throughout the year. So if you are launching planners earlier in the year, I suggest releasing gift items later.

There are some great trade shows during the summer months that are well suited for launching gift items.

AmericasMart® Atlanta
July 11–18, 2017
July 10–17, 2018

Las Vegas Market
July 30–August 3, 2017
July 29–August 2, 2018

NY NOW®
August 19–23, 2017
August 2018 dates TBD

To have samples in hand by July/August, contact me in March to get started on the sampling process.

If you want to release a desk product, gift item, or planner accessory at another time, contact me at least 4-5 months in advance of your release date.

And remember, your bulk delivery will arrive 6–8 weeks after your samples. Plan ahead!

 

Do yourself a favor and add these key deadlines to your calendar now. You’ll have a permanent reminder to help you stay on course for your upcoming releases in the year ahead.

Or click here to gain access to my free resource library for a one page printable version of this post.

 

InDesign Planner Templates: Free Resources

Free InDesign Planner Templates from Copper Bottom Design Co. >>> Ever send files to the printer, only to have them call you asking to make adjustments? It's so frustrating to make last min. changes. Our InDesign planner templates will save you. They include all of the vital information your printer will need from you—page information, bleed areas, custom slugs, and set margins. Use them as a template and add your own custom planner designs to them. Then rest assured that your files are fit to print! Click through to download.

Free stuff alert! I’ve added two InDesign planner templates to the Resource Library! There’s one for planners with a bound spine, and one for planners with a wire-o spine.

Ever send files to the printer, only to have them call you asking to make adjustments because your file isn’t fit to print? It’s so frustrating to make last min. changes. Not to mention the risk of going back into a file that has been proofread and approved. What if you introduce new errors? No one has the time or money for another round of proofreading that close to the finish line. I get stressed just thinking about it.

These InDesign planner templates will save you the headache. They include all of the vital information your printer will need from you—page information, bleed areas, custom slugs, and set margins. Use them as a template and add your own custom planner designs to them. I’ve even created some master pages to help get you started. With these templates, you can rest assured that your files are fit to print!

Go get ’em, and look forward to never again receiving a frustrating phone call from your printer.

xoxoxo, Heather

bound-planner-template

wireo-planner-template

The Ultimate Holiday List

We went to the ends of the earth to research over 80 major US holidays and international observances celebrated around the globe—saving you hours of googling. Simply copy these dates into your own planner and launch with confidence.

Creating a holiday list for your day planner can be a complicated process. How do you decide what to include and where do you draw the line? With so many US holidays and observances out there, it can be hard to choose. Not to mention all of the international holidays and religious celebrations observed worldwide. We’ve done a lot of research through the years and have come up with a perfectly well-rounded list. Use our US holiday list as a guide to create your very own curated holiday list.

THE ULTIMATE US HOLIDAY LIST

When we created our Ultimate Holiday Lists, we started with the United States federal holidays and clock changes. These key dates dictate our daily lives so we included them first and foremost. Then we included other holidays or observances that are celebrated nationwide. While these are not typically days off from school or work, they are helpful and fun to know about. Observances like Groundhog Day, Valentine’s Day, April Fools’ Day, Mother’s Day, Father’s Day, and Halloween, among others have become the bright spots on our calendars. We rounded out our list with the most common religious celebrations, observances, and major international holidays. Since our country is the great melting pot, our friends and close neighbors may celebrate religious holidays that we ourselves might not. So we added religious holidays for those who celebrate Christmas and Easter, and also included holidays for those who celebrate Rosh Hashanah, Holi, or Buddha’s birthday, Vesak. As well as cultural holidays, such as Lunar New Year and Cinco de Mayo.

GET CREATIVE

With all of the must-have dates taken care of, we decided to get creative. The United Nations observances acknowledge the joys and hardships worldwide. We love the idea of celebrating the International Day of Happiness and supporting our friends and family with love on World Cancer Day, so those went on the list. As did the Olympics and Super Bowl Sunday—buffalo wings anyone?

YOU DON’T NEED TO INCLUDE EVERYTHING

There are days we left out. Presidents’ Day celebrates all presidents so we felt that having Washington’s or Lincoln’s birthday on the list was a little repetitive. And as charming as it would be to have a planner that lists all holidays across the country, we felt that adding state-specific holidays—such as Patriot’s Day in Massachusetts, Mardi Gras in Louisiana, Kamehameha in Hawaii, and Harvey Milk Day in California—was going a little overboard for the general population. But as always, your planner is your creation and you should pick the holidays that best represent your vision and brand. If your target customers all live in Virginia, then by all means add Lee-Jackson Day to the second Friday in January.

The Ultimate Holiday List was created as a tool to help you navigate the overwhelming sea of holidays that exist in the world. Use as many, or as few, suggestions from our list as you like. And if you would like us to create a custom list just for you, we can do that too. Just ask, we are happy to help—if you couldn’t tell by now, we love this stuff!

US Holidays: Expert Advice on Listing Holidays the Right Way in Your Day Planner. >>> Save yourself from the fear (or embarrassment) of selling a day planner that has mistakes in it. Get the Ultimate Holiday Guide ebook by Copper Bottom Design Co.

We went to the ends of the earth to research over 80 major US holidays and international observances celebrated around the globe—saving you hours of googling. Simply copy these dates into your own planner and launch with confidence.

We went to the ends of the earth to research over 80 major US holidays and international observances celebrated around the globe—saving you hours of googling. Simply copy these dates into your own planner and launch with confidence.

We went to the ends of the earth to research over 80 major US holidays and international observances celebrated around the globe—saving you hours of googling. Simply copy these dates into your own planner and launch with confidence.