3 Unique Ways to Help Your Planner Stand Out and Sell
When you have a product to sell, standing out in the market is essential.
YOU know how great it is — but how do you convey that through your marketing and presentation efforts?
Below, I’m sharing three unique ideas for helping your planner to stand out and sell online when you’re running low on creative ideas to make that happen.
Hint: the first one is absolutely essential.
01. Showcase your planner with video.
Video is becoming a more essential part of product marketing — but many businesses still aren’t taking advantage of this powerful format when it comes to marketing and selling your product.
Showcasing your planner via videos is a great way to give your potential customers a peek into the feel of your planner (without them physically reaching through their computer screens to hold it for themselves).
On the product page itself, feature a video that captures the essence of your planner by showing you or a model interacting with it, writing in it, and holding it, all while set to music that fits your planner personality. This video should be more about the vibes of the planner, while maybe touching on a few specific details. Keep it short and viewable (no more than 30-45 seconds).
In addition, creating videos that showcase some of the more detailed features is also a great idea. These can be morsels you share on social or a longer video you can link to from the product page to give customers a more in-depth tour of your planner.
02. Create a bonus digital experience for your planner customers.
Whether you’re creating a planner in a printed or digital format, you have the opportunity to extend your customers’ experience with your brand far beyond the planner itself.
Give your customers access to a page on your website that houses bonus material exclusive to them. Think of using this space to round up relevant, valuable content such as workshops, printables, guides, audio tracks, playlists, templates, checklists, etc.
But don’t hide this bonus material; make this addition an obvious part of your planner experience so customers know they’re getting access to your planner AND the accompanying material to help them succeed.
03. Build customer confidence with testimonials from previous customers.
Shoppers buy when they feel confident in their purchase — and one way to build their confidence is through the use of testimonials in your marketing.
It’s important to remember not to dump all of your testimonials in one carousel on the home page and be done with it; instead, use them creatively throughout your website, social marketing, and ads. Feature them in your email newsletters. Break up long testimonials into snippets so they can go further.
If you’re new to the planner space and don’t have a bank of testimonials to pull from, start making an intentional effort to do so. Reach out to existing customers, or gift your planner to someone with the agreement that they’ll share their experience using it.
No matter where you’re selling your planner online, leaning into video, bonus content, and testimonials are no-fail ways to build customer interest and trust in the selling process.
Keep your efforts authentic to your brand, and your audience is sure to fall in love with your planner.
Have you been feeling inspired and ready to kick off the design process for your own custom planner?
I created a guide featuring 5 things your day planner MUST include . . . and it’s available now at the link below.