Sales + Marketing

The #History of Social Media Holidays

The #History of Social Media Holidays

From T-shirts to throw pillows, bumper stickers to bookmarks, hashtags are everywhere, including, of course, on every social media platform available. But have you ever wondered how the lowly pound sign became the famous hashtag, and how it can help your business stand out in the crowd? Here’s how it came to be, and how you can use it to grow your brand.

How to Increase Planner Sales by Adding More Holidays to Your Design

How to Increase Planner Sales by Adding More Holidays to Your Design

“How do I broaden my reach to generate more sales?” That’s the one question I get asked most by new clients. As it pertains to your marketing efforts, my answer is blogging. You can read about that here.

But as it pertains to planner sales, my answer is to add more holidays to your calendar pages. Including a diverse mix of holidays will give your planner a more global appeal, resulting in more sales.

Here are my best tips for adding more holidays to your planner design.

Why I Recommend Selling Products on Etsy

Why I Recommend Selling Products on Etsy

Growth. That is my main goal for all of us in 2018. Through growing my business and product offerings, I intend to help you grow your business and product offerings. I want all of us to succeed this year. To accomplish this, one of my initiatives was to start selling products on Etsy.

You may be wondering why I chose to open an Etsy shop rather than sell products through my own website. The decision was a no-brainer for me. I’ve been a longtime fan of Etsy and regularly recommend opening an Etsy shop to most of my clients. With their enormous pool of customers and seamless checkout process, Etsy becomes an unbeatable platform for anyone just starting out.

Let’s dive deeper into the reasons why I think opening an Etsy shop is a smart move for any small product-based business.

The Wholesale Pricing Myth That’s Preventing You From Getting Rich

The Wholesale Pricing Myth That’s Preventing You From Getting Rich

Let me guess, you started your business because you want to make money doing what you love. You have a passion for paper, and planning, and helping people live their best lives. It's the new American dream, right?

So you dove in, headfirst, and are trying to absorb all the information possible on how to make this dream a reality. You started taking all the classes and reading all the blog posts. And I bet somewhere along the way a very reputable business mentor told you how to price your products.

Well . . . now I am going to tell you they were wrong — so wrong in fact, their advice could be what's preventing you from getting rich.

I blame this failure on a flawed 50/50 pricing strategy that I call the wholesale pricing myth.

Let's dive in.