“How do I broaden my reach to generate more sales?” That’s the one question I get asked most by new clients. As it pertains to your marketing efforts, my answer is blogging. You can read about that here.
But as it pertains to planner sales, my answer is to add more holidays to your calendar pages. Including a diverse mix of holidays will give your planner a more global appeal, resulting in more sales.
Here are my best tips for adding more holidays to your planner design.
Do you plan to sell your planners in Canada, Mexico, the UK, or Australia? If your shop ships internationally, chances are people outside of the US will buy your planners, and you want to make sure that your product is functional for them so they continue to buy it year after year.
Be sure to include major Australian, Canadian, and Mexican holidays in your planner for this very reason. Also include the major bank holidays for the United Kingdom and some United Nations observances, which are worldwide.
You should also consider adding holidays for various religions, including Christianity, Judaism, Islam, Hinduism, and even Buddhism to appeal to a global market.
The Pew Research Center tells us that about 70% of the US is Christian.But the US is also home to Jewish communities as well as Muslim and Hindu and other faiths, not to mention atheists, agnostics and those unaffiliated with any religion. In the spirit of being inclusive, consider adding major religious holidays for a variety of faiths. Of course, if you have a faith-based planner for a specific religious group, this might not apply to you.
When listing religious holidays, keep in mind the following holiday etiquette:
Begins at Sundown
Some religious holidays begin at sundown, which makes for a very confusing situation when adding them to your calendar pages. I’ve seen them listed incorrectly too many times to count. Let me set the record straight. Holidays like this should be listed with the words “begins at sundown” or more simply “begins” after their names.
For example, in 2019, Rosh Hashana begins at sundown on September 29. However, my editors and I have seen it listed on September 30 multiple times. This is kind of correct since the holiday is celebrated for the entirety of that day. But, if you list “Rosh Hashana” on September 30 people won’t know if they should be planning their big meal for sundown on the 30th or the 29th (and you are creating a tool to help people plan, after all). In the interest of being completely accurate, put “Rosh Hashana begins” on September 29.
There are two official holidays in Islam: Eid Al-Fitr and Eid Al-Adha. Dates for these holidays are based on the lunar calendar, which changes from year to year, making them difficult to predict. It’s helpful to include the following note, or disclaimer, in your planner to help explain any discrepancies:
Islamic holidays may vary slightly because they are determined by the lunar calendar. Dates apply to North America.
Feel free to copy this text and consider adding it to your copyright page or as a footnote on the page where you list all holidays.
HOLIDAYS THAT SPAN MULTIPLE DAYS
There are many holidays that span multiple days that should also be specially marked for clarification. Take Kwanzaa for instance. You could add this cultural holiday to your calendar as “First Day of Kwanzaa” or “Kwanzaa begins.”
Hanukkah, on the other hand, begins at sundown, so this holiday should be listed “Hanukkah begins.” This serves two purposes: to show that the holiday begins at sundown and is also celebrated for multiple days.
SOCIAL MEDIA HOLIDAYS
You can also get creative with your holiday lists to give your planner more personality. From Talk Like a Pirate Day (September 19) to Oreo Day (March 6), there’s an unofficial holiday every day of the year! Consider adding some of your favorites, but only if they are relevant to your target customer or strongly align with your brand.
OUR ULTIMATE HOLIDAY GUIDES
So how do you go about finding holidays to add to your planner design? I’ve got you covered! My team of editors and I have curated the ultimate collection of holidays just for you—from international holidays to religious holidays to some super fun hashtag holidays we think you’ll love.