product line

Weekly vs. Daily: Which Planner is the Better Seller?

Weekly vs. Daily: Which Planner is the Better Seller?

“Should I design a weekly planner or a daily? Which planner is the better seller?”

I’m going to guess that you’ve asked yourself these questions before.

I get this question a lot—and it’s wise to want to design what sells. But planners are such a personal product that the answer is not always easy to determine.

The Wholesale Pricing Myth That’s Preventing You From Getting Rich

The Wholesale Pricing Myth That’s Preventing You From Getting Rich

Let me guess, you started your business because you want to make money doing what you love. You have a passion for paper, and planning, and helping people live their best lives. It's the new American dream, right?

So you dove in, headfirst, and are trying to absorb all the information possible on how to make this dream a reality. You started taking all the classes and reading all the blog posts. And I bet somewhere along the way a very reputable business mentor told you how to price your products.

Well . . . now I am going to tell you they were wrong — so wrong in fact, their advice could be what's preventing you from getting rich.

I blame this failure on a flawed 50/50 pricing strategy that I call the wholesale pricing myth.

Let's dive in.

How to Plan New Product Releases in 5 Simple Steps

How to Plan New Product Releases in 5 Simple Steps

I've been to the National Stationery Show (NSS) over a dozen times, both as an exhibitor and an attendee, and every time I walk into the Javits Center I get a flood of new product ideas. Does this happen to you?

It's because we’re 100% focused on our product line for days on end. We're not sharing mental space with scheduling ship dates or comparing printer quotes. We’re talking about our products with customers—holding them, bragging about the quality, writing orders, and checking out the competition. Just being in that environment makes us want to create more products to sell. And the invaluable feedback from retailers who enter your booth is priceless. Am I right?

Right now you probably have a billion ideas swirling around in your head. Don’t let this cause overwhelm! Learn how to plan new product releases by using my five simple steps. These steps, along with my product idea worksheet (free download available at the end of this post), will ensure smooth sailing in the year ahead. Especially those busy months leading up to #NSS.