Let me guess, you started your business because you want to make money doing what you love. You have a passion for paper, and planning, and helping people live their best lives. It's the new American dream, right?
So you dove in, headfirst, and are trying to absorb all the information possible on how to make this dream a reality. You started taking all the classes and reading all the blog posts. And I bet somewhere along the way a very reputable business mentor told you how to price your products.
Well . . . now I am going to tell you they were wrong — so wrong in fact, their advice could be what's preventing you from getting rich.
I blame this failure on a flawed 50/50 pricing strategy that I call the wholesale pricing myth.
Let's dive in.