“Should I design a weekly planner or a daily? Which planner is the better seller?”
I’m going to guess that you’ve asked yourself these questions before.
I get this question a lot—and it’s wise to want to design what sells. But planners are such a personal product that the answer is not always easy to determine.
In my experience with past clients, it’s been a mixed bag on which is their best seller. And that is because each designer/creator/company leader has a unique planning personality, even if they are in the same niche market.
Take Emily Ley for example. In the past few weeks she’s been on social media talking about her love for the daily format. She said that she briefly switched to the weekly version, but ended up returning to her beloved daily. Her reasoning is not that she fills her daily pages with appointments, but because she likes the extra room for to-do lists. It’s her personal preference.
So when Emily started making planners, she launched with only a daily version. She built her brand and following of Team Daily customers by believing in the daily format. It’s just in her nature to think and plan that way.
Emily has since added weekly format planners to her line, but it shouldn’t come as a shock to hear that the daily is still her best seller.
On the other hand, let’s look at the momAgenda line of planners. Nina Restieri, founder of momAgenda, favors the weekly format. Her planner was specifically designed to organize her chaotic schedule as a mom of four young children. She personally wanted to see what the week had in store for her entire family—all in one glance.
So, Nina launched her line with only the weekly format. She built her following of Team Weekly fans by introducing her unique format to solve a common organizational problem among moms with multiple children.
The momAgenda line did have a daily version for many years, but the weekly was by far the best seller. The daily version has recently been discontinued.
What’s interesting is that both Emily and Nina are moms of multiple children and have mile long to-do lists. And even though Emily’s line is not specifically geared toward moms, she has a lot of mom customers. So it’s not possible for us to say that all moms are Team Daily or Team Weekly exclusively. And your typical ideal customer worksheet isn’t going to lead you to an easy answer on which format to pick.
What I want you to rely on is your personal preference—your unique planning personality. I know, I know, they say that your ideal customer should never be you, but I disagree in this case. Perhaps that could be a true statement from a branding point of view, but that is not my area of expertise.
You should create a planner that YOU are passionate about—one that you will love to use and talk about every single day. Don’t create a product around the numbers, create one around your heart. It will serve you better in the long run.
Both Emily Ley and momAgenda have built incredibly successful companies around their personal planning style, and that’s what makes them well-loved by their fellow Team Daily and Team Weekly fans. Take a page from their book and design the planner of YOUR dreams. I’m willing to bet it’s the planner of your future customer’s dreams too.
Start building the planner of your dreams with my free planner personality worksheet — available for download below.
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