Business Tips

How to Successfully Blog for a Product-Based Business

How to Successfully Blog for a Product-Based Business

For any business, blogging should be the main component of your content marketing plan. We already know there are numerous benefits to blogging for your business. Now comes the hard part: regularly creating fresh content that will resonate with your audience and align with your brand mission.

Sounds overwhelming right? I agree. For years I avoided blogging for my business because I was scared of tackling what felt like an unattainable concept. But this year I decided to put on my #bosspants and dig in.

Read on for my tips on how to successfully blog for your product-based business. Plus, download my free content planning worksheet to keep you organized!

The Benefits of Blogging for a Product-Based Business

The Benefits of Blogging for a Product-Based Business

As creative entrepreneurs, we are faced with many common struggles when just starting out: broadening our audience, developing loyal customers, and making the leap from side hustle to full-time.The one question I get asked most by my clients, pretty much on a weekly basis, is "How can I broaden my reach to generate more sales?"

It’s a great question because broadening your reach will undoubtedly generate more sales, enabling you to work in your business full-time.

So what’s the answer to your struggles? Blogging.

I bet you’re disappointed to hear this. Most people are. They wish I would say something sexier like upping your Instagram game or posting more Facebook lives. Blogging just sounds so intimidating and time consuming—until you understand its benefits.

I’m constantly sharing these benefits on coaching calls with clients who are just starting out, so I thought it would be helpful to share them on the blog too.

Here are 9 benefits of blogging for a product-based business:

Keep Your Email Inbox Under Control with Boomerang for Gmail

Keep Your Email Inbox Under Control with Boomerang for Gmail

Boomerang is an app for Gmail that allows you to keep your inbox under control and get to that heavenly place we all dream of, Inbox Zero. I learned about it last summer and it has been a total game changer. My favorite feature is that it schedules the delivery of your emails from any Gmail account—for free!* It's been so helpful for my business that I am compelled to share it with you. *The Basic plan is free, and the next tier plan is $4.99 per month.

Here are the features that have transformed my email inbox for the better:

How to Get a Custom Domain Email Address Using Gmail

How to Get a Custom Domain Email Address Using Gmail

Having an email address for your business is essential. We all know this. I’m sure it’s one of the first things you did after coming up with your business name. You headed to Google and created mybusinessname@gmail.com. But having a custom domain email address will elevate your business to new heights. And getting that level of professionalism is easier (and more important) than you think.