How to Choose the Perfect Mix of Pages for Your Planner
One of the biggest challenges first-time planner creators face? Deciding what pages to include. Too few, and it’s not functional. Too many — and I really caution you on adding too many, which I see often with first-time clients — and it’s overwhelming. And bulky. And too heavy to carry around! That bulk may also cost you more to manufacture. See why I really caution you?
Here’s the thing, your page mix determines how well your planner works for your customer — and how often they use it. And a planner that gets used is a planner that sells (again and again).
So, how do you decide what pages to include in your planner design?
Step 1: Go Back to Your “Why”
If your planner’s mission is to help busy moms stay organized, for example, daily meal planning pages might be more valuable than a yearly vision board.
Step 2: Survey Your Audience
Ask some ideal customers what works best in their current planners. What doesn't work? Do they have any needs not being met that your planner could fill?
Step 3: Balance Function with Delight
Anchor your core pages with “nice-to-have” extras that surprise and delight your customer without creating clutter and the aforementioned bulk.
Step 4: Plan for Seasonal & Cyclical Needs
Add elements that help your audience during certain seasons (think holidays, tax prep, summer goals).
A perfect page mix isn’t about cramming in every idea you have — it’s about choosing content to meet your ideal customer’s needs and transform their lives.
My mini-course, Create a Planner to Sell: The Prep Course, will walk you through curating your ideal page mix step-by-step so your planner becomes your customers’ favorite. Sign up below!
Let us guide you to the perfect mix of pages!
Join the waitlist for the first chance to grab my Prep Course, launching in October.
