Why I Believe Every Woman Has a Planner Worth Creating
Behind every planner idea is a story, a purpose, and a woman who’s lived through something worth sharing.
When I tell people what I do for a living — helping women design and produce custom planners — I usually get the same response: “OMG! I’d love to create a planner of my own . . . but I wouldn’t even know where to start.”
And that’s exactly why I believe every woman (yes, you too! ) has a planner worth creating.
Your planner isn’t just paper — it’s perspective.
The best planners don’t start as products; they start as solutions.
Maybe you created a system that helped you juggle motherhood and business without losing your mind.
Maybe you learned how to plan your days around your energy levels instead of your to-do list.
Maybe you built a rhythm that made space for both ambition and rest.
Those systems? They’re gold.
They’re the kind of wisdom that makes other women ask, “Where has this been all my life?” — and that’s exactly what makes a planner idea powerful.
The world doesn’t need another planner — it needs yours.
You’ve seen the planner aisle — it’s overflowing with florals, grids, coils, stickers, and endless covers. But what’s often missing is meaning.
A planner that’s rooted in a story.
A planner that helps someone feel seen.
A planner that reflects real life, not a Pinterest-perfect version of it.
That’s what sets your idea apart.
You’ve lived the struggle you want to solve. You’ve learned through trial, error, and maybe even tears what actually works — and that’s the part only you can teach through your product.
Your planner doesn’t have to compete with the big brands. It just has to connect with the right people. Your people.
Your experience is the blueprint.
After nearly two decades of planner design, I’ve learned this: The strongest products are born from clarity, not trends.
When you know who you’re serving and why your approach matters, your product practically designs itself.
That’s what I call your Planning Philosophy® — your North Star that keeps every decision aligned with purpose.
Once you define it, you’ll never again have to wonder what to include, what to skip, or how to market your planner.
Everything starts to click, because it’s rooted in you.
You don’t need permission — you need a plan.
If you’ve ever thought, “I’m not ready,” or “Someone’s already made something like this,” I want to remind you:
There’s room for your voice here.
Your lived experience is your competitive edge.
Your unique perspective is what makes your planner different.
The goal isn’t to make another planner. It’s to create one that feels like an extension of your mission — a tool that helps other women live, plan, and lead a little more like you.
Ready to bring your idea to life?
If this sparked something in you — if you’ve been carrying a planner idea in your heart but don’t know where to start — I made something just for you.
It’s called Create a Planner to Sell: The Prep Course — a self-paced program that walks you through the same framework my team uses with our one-on-one clients.
Inside, you’ll learn how to:
Define your Planning Philosophy — the foundation that makes your planner one-of-a-kind.
Map your content and layout so it flows beautifully and functions seamlessly.
Develop a cohesive design direction that aligns with your brand and audience.
By the end, you won’t just have an idea — you’ll have a blueprint ready for design, production, and profit.
Start The Prep Course today and take the first step toward turning your story into something tangible — a planner that inspires, serves, and sells.
Create a Planner That Sells Without the Guesswork
The Prep Course is a self-paced program that gives you the clarity, structure, and confidence to bring your planner idea to life.
