From Dream to Day Planner®
with Heather Harris
Weekly posts with expert tips to help demystify the design & production process for busy female entrepreneurs who want to create beautiful planners & paper products.
Our Number One Software Choice for Planner Design
If you’ve ever thought about diving in to create your own planner, one of the first questions you probably came to was, “Where am I supposed to design this?!” The good thing to know is that you have options. But the truth is, really only ONE of the options is by far supreme and our personal choice for designing planner layouts.
3 Unique Ways to Help Your Planner Stand Out and Sell
I’m sharing three unique ideas for helping your planner to stand out and sell online when you’re running low on creative ideas to make that happen. Hint: the first one is absolutely essential.
How to Pay Yourself as a Business Owner
Money is the foundation of your business. Without enough money, you can’t get your message, your products, or your services out into the world, and you become a slave to your business.
You started your business because you want to be free, not work for free, right?
Benefits of Creating a Planner for Your Coaching Business
As a service-based business owner it’s incredibly difficult to increase your income when you’re maxed out on time. There are only so many hours you can spend each week personally coaching your clients.
So how do you increase your income without hiking your rates to unattainable heights? I’ve got the answer — click to read more and find out how to stop trading your time for dollars.
Running a Planner Business: The Truth Behind Production Costs
Running a product-based business isn’t for the faint of heart.
You have to make an investment up front to get your products manufactured before you sell them. And those up-front costs can be a significant chunk of change.
YOU NEED TO SPEND MONEY TO MAKE MONEY
Start Your Small Business: LLC vs. Sole Proprietorship
Should I run my business as an LLC or a Sole Proprietorship? I want you to start your business off on the right foot, so below, I’m breaking it down for you.
Planner Spotlight: Sierra Friend of MäksēLife
I was so inspired by Sierra and her work up to this point that I HAD to help her. I’m sharing her story this week on the blog.
Five Creative Ways to Boost Sales This Month
I’m sharing five creative, engaging, and strategic ideas for boosting your sales between now and the end of the year — even if you previously had NO plan in place.
How to Use Quotes in Your Planner
Designing planners for a wide variety of clients, many of whom want to include uplifting quotes in their product, means that over the years we’ve had to figure out how to make sure those quotes are correct, and attributed to the right author, before sending a planner to print.
Planner Spotlight: Laurel Denise
Laurel is the first to admit that her brain works differently, and her unique planner design was the only thing that could keep her swirling thoughts, tasks, and to-do lists tamed.
How to Vet Ethical Manufacturing Practices in China
How do you get that hard proof from a business that’s half a world away so you can move forward confidently and ethically? I’m sharing the details on the blog.
Unpopular Opinion on Customer Refunds
Having to offer refunds is the biggest buzzkill for any business. You have a business to run — you need to be thinking about your bottom line, and refunds won’t keep you in the black. So, what do you do?
The Truth About “Selling Out”
Selling out of products is the dream, right? At least it is for my clients when they’re at the beginning of a launch. But every single time one of them has sold out of products quickly, they get frustrated and start second guessing their decisions on order quantity.
The Secret to Finding Your Perfect Pricing Strategy
I have a few tips to help you find your perfect pricing strategy, plus a simple formula called “the rule of 3” that is guaranteed to leave money in your pocket.
Which Comes First: Your Product or Your Audience?
Below, I’m breaking down exactly why building your audience first will lead to more success for your product.
Expanding Your Product Line: What to Launch + When
I’m sharing the launch timeline we follow with all of our clients at Copper Bottom.
Three Essential Tips for New Product-Based Businesses
I’ve been in the planner business since 2004, and throughout that time, I’ve learned a lot along the way . . . including what to do and what NOT to do. And in that time, I’ve seen some of the same mistakes pop up again and again by new companies just starting out. In this post, I’m sharing three essential tips to set up your new product-based business on the path to success from day one.
My Journey to Launching Copper Bottom Design Co.
2023 marks my 19th year as a planner design specialist and stationery product designer. Nineteen years is a long time, especially when you’re doing the same thing — but when you love what you do, you never work a day in your life, right? So how did I get here? I share my story in this post.
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5 Things Your Day Planner
MUST Include — if it’s gonna sell.
When you’re creating a custom product like a planner from scratch,
these are five things you need to make sure you include.
(Don’t worry — we’re talking about the fun stuff!)